After serving in the United States Army in Korea during the Vietnam era, Jake Montoya received an hornorable discharge in 1969. Upon receiving a Bachelor of Arts Degree at Howard Payne University, Jake Montoya came to Lubbock, Texas to teach and serve as the certified athletic trainer on the coaching staff at one of the Lubbock area high schools. After earning a Master's Degree from Texas Tech University in 1977, Jake Montoya resigned from the Lubbock Independent School District and founded Jake Montoya Insurance in 1979.
Since the opening of Jake Montoya Insurance our goal has always been to help customers plan today for a secure tommorrow. Our strength comes through relationships we have built with business partners and customers. The product we offer our customer is a peace of mind and our promise of protection is supported by a commitment to service excellence.
Our success will be based upon knowledge, trust, integrity, respect and stewardship.